The Podcast Therapist: Podcast Growth and Marketing for Entrepreneurs

Welcome to The Podcast Therapist, where podcasting meets powerful marketing strategies to grow your business. I’m Shannon Hernandez, a radio broadcaster turned podcasting expert, and I’m here to help entrepreneurs and solopreneurs use podcasting as a dynamic tool to generate leads, clients, and revenue.

With over 24 years of radio experience, I’ve mastered what makes listeners engage, stay loyal, and take action. The same principles that work in traditional radio—crafting great content, running promotions, and building audience trust—are now essential for podcast marketing and digital growth. Here, you’ll discover how to strategically leverage your podcast to stand out, attract the right listeners, and turn them into paying customers.

What You’ll Learn in Each Episode:
🎯 Creating Better Content Programs: Learn how to structure episodes that grab attention, keep listeners hooked, and drive them toward your offers.
📈 Podcast SEO for Leads: Apply proven SEO strategies to boost your podcast's discoverability and attract an audience ready to do business with you.
🎙️ Lead Generation with Podcasts: Discover how to use your podcast as a marketing funnel to nurture and convert listeners into clients or customers.
📊 Promotions That Work: Take advantage of radio-style promotions adapted for digital marketing, including CTAs that convert and campaign strategies that bring results.
📣 Building a Strong Podcast Brand: Position your podcast as a trusted voice in your niche, creating an authority that resonates with your ideal audience.
🔊 Audio Excellence: Learn how to achieve radio-quality sound that enhances credibility and keeps your audience listening.
🚀 Content Strategy for Entrepreneurs: Align your podcast topics with your business goals to drive growth and measurable outcomes.
💰 Monetizing Your Podcast Audience: Discover techniques to turn your podcast into a revenue-generating asset that supports your business journey.

Why Listen to The Podcast Therapist?
Podcasting is more than just hitting record—it's about creating a marketing platform that works for your business. Whether you're an entrepreneur, coach, or small business owner, The Podcast Therapist will show you how to:
✅ Turn your podcast into a lead-generation machine.
✅ Connect with your audience through authentic, engaging content.
✅ Simplify podcast promotion using proven radio and digital marketing strategies.

If you’ve struggled to build traction with your podcast or feel like it’s not driving results for your business, this podcast is for you.

About Shannon Hernandez
I’m Shannon Hernandez—The Shan Man—and I bring over 24 years of radio broadcasting expertise to the podcasting world. I’ve worked with brands like Guy Kawasaki's Remarkable People Podcast and spoken at Podcast Movement, where I’ve shared strategies on advanced podcast monetization and audience engagement.

My unique approach combines traditional radio techniques with modern digital marketing to help podcasters and entrepreneurs like you create better shows, attract better leads, and run campaigns that convert listeners into clients.